Trustly’s Pay by Bank Slashes Costs for iGaming Operators
- Gambling IQ
- Apr 1
- 2 min read
Updated: Apr 2
Instant bank payments yield significant savings over traditional card transactions, reshaping revenue strategies in the competitive iGaming sector - Jussi Lindberg, Chief Revenue Officer, Trustly
Trustly’s innovative Pay by Bank solution is delivering up to 50% savings on transaction fees compared to debit cards — and even greater reductions versus credit cards. According to Jussi Lindberg, Chief Revenue Officer, Trustly, open banking powered account-to-account (A2A) payments are rapidly transforming payments economics in the iGaming industry.
In an exclusive interview for the April edition of GamblingIQ magazine, Lindberg, whose career spans leadership roles at PayPal, eBay and Adyen said: “Instant bank payments aren’t just about speed; they’re considerably cheaper, more frictionless, and have lower fraud rates than card payments. We are seeing savings of up to 50% against debit cards in some cases, which gives operators more money to spend on enhanced loyalty programmes, improving business operations which then helps customer frequency, and in the end that is positive for bottom line revenue and customer lifetime value.”
Trustly’s Pay by Bank bypasses traditional card networks by leveraging open banking protocols to eliminate intermediaries and reduce processing fees. Operators benefit from more accurate, real-time transaction data that not only improves fraud detection but also deepens credit insights and supports responsible gaming practices.
At the heart of Trustly’s offering is its Pay N Play® platform, which integrates instant onboarding, deposits, and withdrawals into a seamless flow. Powered by the advanced Azura data engine—processing over 1.2 billion data points with AI-driven analytics—the platform enhances operational efficiency and minimizes administrative burdens related to compliance and KYC procedures.
As the iGaming sector grapples with rising operational costs and evolving regulatory demands, Trustly’s Pay by Bank is emerging as a strategic tool. By combining lower transaction costs with enriched data insights and a smoother user experience, Trustly is reshaping how operators manage payments, ultimately contributing to a more robust bottom line and sustained competitive advantage.
In the wide ranging interview, Lindberg also set out six ways the Pay N Play® technology is optimised for major sporting events such as the Cheltenham Festival and the Super Bowl. By leveraging the Azura Engine, the system ensures seamless payment infrastructure during peak betting periods, preventing service disruptions and player attrition. Secure account-to-account payments enhance trust and reduce fraud, while consistent player engagement throughout the year improves transaction approval rates when demand surges.
“Instant fund access enables time-sensitive bets, and advanced security measures further bolster user confidence. Additionally, streamlined operations reduce administrative burdens, ensuring compliance with KYC and responsible gaming requirements,” Lindberg said.
>> Read the GamblingIQ Report here: https://www.gamblingiq.co.uk/post/igaming-payments-report-2025-advancing-the-game
