Trustly, Paysafe, MiFinity Revealed as Leading Global Payments Providers in GamblingIQ Report
- Gambling IQ
- Mar 27
- 3 min read
Updated: Apr 3
Cash is out, cards are fading - the future is Pay by Bank, designed for speed and security.
London, UK - March 24th, 2025 – GamblingIQ has unveiled Advancing the Game, its latest report featuring the leading global payments innovators for 2025.
Trustly, Paysafe, and MiFinity have been named the frontrunners shaping the future of iGaming payments. According to the report, these companies are setting new benchmarks for innovation, security, and high-speed transactions in a rapidly evolving market.
Named the world’s leading iGaming payments provider in GamblingIQ’s 2025 rankings, Trustly processed a staggering $100 billion in Total Transaction Value (TVL) in 2024 - a 50% increase on 2023. The company’s customer base has now reached 112 million, while in the US, guaranteed payments against NSF, fraud, and chargebacks surged by 50% last year.
Founded in 2008, Trustly has pioneered instant Pay by Bank, and iGaming has played a major role in shaping its evolution and innovation. “It’s worked in our favour,” Jussi Lindberg, CRO, Trustly told GamblingIQ. “It’s helped us expand and crack other verticals. If you look at companies like eBay or Meta, what we do for them is similar - faster onboarding, instant payouts for sellers, and seamless account assessment. Whether it’s an online casino withdrawal or a marketplace sale, the process is fundamentally the same.”
In an exclusive interview with Lindberg, the scale of the Swedish company’s global dominance in Pay by Bank for iGaming becomes clear: "We’re seeing savings of up to 50% compared to debit cards in some cases,” he said. “That frees up more capital for operators to invest in loyalty programmes and operational improvements - ultimately driving customer frequency, higher lifetime value, and stronger bottom-line revenue.”
Meanwhile, New York Stock Exchange listed Paysafe is strengthening its position in iGaming payments as its much-anticipated Pay by Bank solution moves beyond the controlled beta phase. Zak Cutler, President of Global Gaming at Paysafe, reports that the direct bank transfer system has been gaining traction after trials with leading US gaming brands.
“We are working with some major US gaming brands, and we have a ton of learnings from the beta, and we are now sure that everything's capable of handling things at the enterprise level that we already operate,” Cutler said.
“At its core, this isn’t just about speed,” he added. “It’s about security and choice. Paysafe’s data shows that transactional efficiency and financial security are top priorities for players, and Pay by Bank checks both boxes.”
MiFinity, one of the original iGaming wallets, has been in the game since 2002 - and it’s not slowing down. With new offices in Malta, and a 1 million customer milestone, the company is now setting its sights on a market where competitors struggle: Asia.
“We’ve just integrated Rabbit Line Pay in Thailand, LinkAja in Indonesia, and A2A direct bank transfers - laying the groundwork for even bigger expansion later in 2025,” said Chief Marketing Officer Paul Gent.
According to Gent, MiFinity’s focus is on delivering frictionless payment experiences where demand is growing fastest. “Asia is the most dynamic payments market in the world, but it’s also fragmented. We’re solving that by bringing together local solutions under one wallet—giving merchants and customers the flexibility they need.”
In a trend setting magazine report, GamblingIQ highlights a stark contrast between today’s payment leaders and those who backed away from the sector a decade ago: “Many firms took one look at iGaming 10 years ago and decided to sit this one out, citing risk as an excuse. Trustly, Paysafe, and self-funded disruptors like MiFinity did the opposite. Instead of shying away, they leaned in—solving the hardest problems first, mastering instant deposits and withdrawals in one of the most complex and high-risk payment landscapes imaginable. Other industries now benefit from their innovations.”
>> Access the free to download report here: www.GamblingIQ.co.uk
