MiFinity named Top 3 global iGaming payments provider as it expands across Asian markets
- Gambling IQ
- Mar 23
- 2 min read
Recognised for security & innovation by GamblingIQ, the eWallet giant hits 1 million customers and strengthens its global footprint
MiFinity is making bold moves across Asia, rolling out new local payment options as it cements its status in one of the world’s fastest-growing digital economies.
The global eWallet provider - named today by GamblingIQ as a Top 3 global iGaming payments innovator - has integrated Rabbit Line Pay in Thailand, LinkAja in Indonesia, and A2A direct bank transfers, setting the stage for an even bigger expansion in 2025.
GamblingIQ selected MiFinity for its innovation in streamlining cross-border transactions, enhancing security, and expanding local payment integrations—critical factors in the fast-evolving iGaming landscape. The company’s ability to balance compliance with frictionless user experiences has made it a preferred partner for operators worldwide.
In an exclusive interview for GamblingIQ’s Payments 2025 edition, CEO Paul Kavanagh described Asia as a “key growth market” and reinforced the company’s commitment to delivering frictionless, trusted payment solutions.
“By integrating popular local payment methods and expanding our currency support, we are making it easier for businesses to offer seamless and secure transactions,” Kavanagh said.
With more than 350 million digital wallet users in Southeast Asia, eWallet transactions are rapidly overtaking traditional payment methods. Even with Thailand’s gambling law reforms hitting roadblocks, iGaming is set to flourish across the region—creating lucrative opportunities for operators and payment providers alike.
MiFinity hit a major milestone on St. Patrick’s Day, March 17, surpassing 1 million customers worldwide. Kavanagh marked the occasion, saying: “There’s no better day than St. Patrick’s Day to celebrate 1 million users worldwide! Our roots are proudly Irish, and this milestone reflects our global ambitions, ongoing innovation, and commitment to seamless, customer-focused payment solutions.”
MiFinity’s latest iFrame technology is already transforming the iGaming sector, allowing customers to fund accounts instantly without leaving the cashier page - boosting conversions and streamlining the user experience. The company has already partnered with over 1,100 brands, covering casino, lottery, and sports betting.
Founded in 2002 and taken over through a management buyout in 2017 by Irish entrepreneurs Paul Kavanagh and Kieron Nolan, MiFinity now operates in 223 countries and territories. With a rapidly expanding licensed footprint and a relentless focus on innovation, its latest push into Asia signals even bigger ambitions on the horizon.
For more information, visit www.MiFinity.com
>> Read the full GamblingIQ Payments special here: https://www.gamblingiq.co.uk/post/igaming-payments-report-2025-advancing-the-game
