Face Liveness Detection in Gambling: A 2025 Outlook

The global face liveness detection market is on track for significant growth, with the gambling industry at its forefront, as detailed in a recent Biometric Update and Goode Intelligence report. Valued at £200 million in 2022, the market is expected to reach £250 million by 2027, driven by the need to combat fraud in online and in-person gambling. The report highlights 20 Pioneers of face liveness detection—vendors like Aware, BioID, CyberLink, Daon, FaceTec, ID R&D, Idemia, IDVerse, Incode, iProov, Jumio, Mobai, Onfido, Paravision, ROC, Socure, trinamiX, Veridas, Yoti, and Youverse—who have advanced the technology through cutting-edge research and participation in groundbreaking evaluations.

Online gambling operators are increasingly adopting face liveness detection to verify user identities, ensuring fair and secure play. This technology, which uses 3D facial scans to distinguish live users from spoof attempts, is crucial for preventing identity theft and cheating. In regions like Macau and Las Vegas, casinos are integrating solutions from pioneers like Idemia and FaceTec at entry points to verify high-rollers, reducing impersonation risks. This not only protects revenue but also enhances player trust, a vital element in an industry where reputation is paramount. The technology’s ability to detect sophisticated spoofing, such as deepfake videos, makes it indispensable for maintaining integrity.

+ Pictured is Robin Tombs, CEO, YOTI, one of the pioneers of Face Liveness Detection

Regulatory pressures are accelerating adoption. In the UK, the Gambling Commission’s stricter Know Your Customer (KYC) protocols, effective from early 2025, mandate robust identity verification. Face liveness detection, backed by pioneers like Onfido and iProov, helps operators comply by offering reliable user authentication, especially for remote gambling. Non-compliance risks hefty fines or licence revocation, making this technology essential for operators balancing legal adherence with user experience.

Download the full report from Biometric Update & Good Intelligence here: https://www.biometricupdate.com/biometrics-market-analysis/2025-face-liveness-market-report-buyers-guide